HYUNDAI MOBIS
Overview & Challenge
This Hyundai Mobis brand commercial was created to elevate the brand image and showcase future mobility technologies. Produced in 45-second and 30-second edits for television and cinema, The Mill Seoul Studio led production, with my role as Motion Artist.
The core challenge was visualizing technologies that do not yet exist. Hyundai Mobis wanted to bring their vision of the future to life, from motion sensors that recognize people, to next generation vehicle displays and charging systems. With no real product to reference, I had to create a visual language purely from imagination. The goal was to strike a careful balance: not too sci-fi, not too present day, close enough to feel like it could happen soon, but advanced enough to feel inspiring and human.
Key Contributions
Concept Visualization: Designed and animated core segments (00:10–00:21) that defined the film’s futuristic visual language.
Interface Design: Developed the futuristic UI/UX interface within the charger (00:23), ensuring a seamless blend of hardware and software aesthetics.
Brand Identity: Executed the final logo end-tag, solidifying the brand’s high-tech impression.
Storyboard
Transition
Plate → Final
The Approach
Translated Hyundai Mobis's abstract future mobility concepts into a tangible visual narrative. My focus was on bridging the gap between futuristic technology and human centric design through high end motion.
To refine the transition within the allotted time, I tested alternative motion approaches and proposed a 2D solution that created a sense of depth. I also collaborated with The Mill UK to resolve a perspective mismatch between the live-action footage and the motion graphics, using visual references and clear reasoning to align the team.
The Outcome
Delivered a high-impact brand commercial that successfully communicated complex technological advancements through sophisticated motion design and art direction.