Overview & Challenge

I was responsible for information visualization in an installation project for X (formerly Twitter). This project aimed to visually implement Twitter's vast world of information within a physical space.

The core challenge was to design and implement motion that created a feeling of information explosively surfacing, utilizing Twitter's brand colors. Additionally, I conducted design and motion tests for '#NOW' projection mapping, visualizing the dynamic movement that emphasizes Twitter's real-time nature.

Approach & Solution

I focused on effectively combining Twitter's brand identity with the real-time flow of information.

1. Brand Color-Based Information Visualization

I primarily used Twitter's iconic brand colors as the main visual elements. Through these colors, I designed a feeling of information densely and dynamically erupting across the screen. This was a key method for visually representing the sheer volume and rapid dissemination of information on Twitter.

2. '#NOW' Projection Mapping Design

I conducted design and motion tests for '#NOW' projection mapping, which emphasized Twitter's 'real-time' aspect. Beyond simply displaying information, this provided users with an experience where current trends and issues were instantly visualized, contributing to increased user immersion.

Project Outcome

This installation project successfully visualized X (formerly Twitter)'s essence: the explosive flow and real-time nature of information. Through Twitter's brand colors and dynamic motion design, it provided users with an immersive experience, allowing them to feel the vibrant energy of information and interact with the brand.